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BRAND IDENTITY
For businesses that need the foundation first.
Before the marketing can work the brand needs to be right. A considered brand identity gives your business the clarity and consistency to show up confidently across every single touchpoint - from your website to your socials to the way you write an email.
What this can include:
Logo design and variations - primary, secondary, stamp and reversed versions
Colour palette - primary, secondary and accent colours with exact hex and CMYK codes
Typography - heading and body font pairing with usage guidelines
Brand guidelines document - your visual rulebook so everything stays consistent
Business card and basic stationery design
Social media profile and cover templates
Brand mood board and visual direction
Copywriting - tagline, brand voice and tone of voice guide